Senior PPC Paid Social, Search Specialist – LI, Meta, Google
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Job Description
PPC Senior Specialist responsible for planning and implementing paid social and search strategies globally. Collaborating with clients to achieve B2B marketing goals across multiple platforms.
Responsibilities:
- Responsible for planning, coordinating, and implementing projects within the decided-upon budget, timeline, and scope.
- Effectively monitor and present project updates to management & team members.
- Conduct market/competitor research.
- Set paid media goals & KPIs.
- Create and implement the Full Funnel Strategy.
- Build and set up paid media ad campaigns.
- Accurately manage budget & spend.
- Monitor and optimize paid media campaigns.
- Review & report campaign KPIs to client - weekly & monthly.
- Provide inputs on creative copy and graphical ad templates.
- Keep pace with paid media industry trends and developments.
- Communicate to team and management on project development, timelines, results.
- Work closely with team members to meet client goals.
Requirements:
- FB Blueprint Certification by Facebook related certificates and/or Google Ads related certificates
- Upper Intermediate English (minimum)
- 3+ years of experience in Paid Social (LinkedIn & Facebook)
- 3 – 5 years B2B experience in LinkedIn Ads, FB Ads and Google, GTM etc.
- Proficiency in managing moderate to large scale B2B accounts in different business verticals, specially B2B SaaS
- Experience with A/B and multivariate experiments
- Proven interest in data-driven problem solving (degree in marketing, finance, engineering, economics, or relevant work experience)
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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