Strategic Partnership Manager
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Job Description
Strategic Partnership Manager growing PurpleLab’s healthcare advertising and real-world data partnerships. Managing ad tech, identity, channel relationships and revenue expansion.
Responsibilities:
- Serve as the primary day-to-day contact for a portfolio of platform (DSP/SSP), channel, and identity partners, managing communications, escalations, and issue resolution
- Run recurring business reviews (QBRs) with key partners, tracking performance against commercial and integration goals
- Coordinate with product and data operations teams to enable partner integrations, data delivery, and identity resolution workflows
- Monitor partnership health metrics including revenue, usage, data quality, and SLA adherence, and proactively address risks
- Serve as internal “Voice of Client,” ensuring cross-functional teams understand partnerships, integrations, and offerings
- Identify upsell and expansion opportunities within existing partnerships, including new use cases, additional data assets, and deeper integrations
- Source, evaluate, and pursue new partnership opportunities across the healthcare marketing and ad tech ecosystem
- Contribute to contract negotiations and renewals with legal and leadership
- Coordinate with sales on co-selling motions and channel-driven pipeline
- Maintain a partnership pipeline and report on growth opportunities, deal status, and projected revenue impact
Requirements:
- 3+ years of experience in partner management, business development, or account management within ad tech, data/identity, or health tech is required
- Working knowledge of the programmatic advertising ecosystem — DSPs, SSPs, data marketplaces, measurement — and the identity landscape (e.g., LiveRamp RampID, UID2)
- Track record of growing revenue through partnerships: renewals, upsells, or net-new partner deals
- Strong relationship-building skills across both commercial and technical stakeholders
- Negotiation and contract management experience, with the judgment to know when to escalate
- Data-driven mindset — comfortable using data to prioritize partners, size opportunities, and report on outcomes
- Excellent written and verbal communication; able to represent PurpleLab credibly with senior partner contacts
- Experience with healthcare data (claims, EHR, RWD) and familiarity with HIPAA-compliant data workflows
- Prior work at or with an identity provider, data marketplace, or health-focused media/agency business
- Experience managing channel/reseller programs
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