Territory Sales Representative
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Job Description
Territory Sales Representative managing distributors and expanding AleSmith craft beer volume and visibility across San Diego. Coordinating launches, promotions, reporting, and beer events.
Responsibilities:
- Develop and manage distributor accounts while growing volume and visibility in the assigned territory
- Create and improve procedures and SOPs related to new market/product launches and promotional events
- Uphold Company philosophy, guidelines, policies, SOPs, and safety procedures
- Develop and maintain relationships with distributors and key on-premise and off-premise accounts
- Promote and sell draft and packaged beer; grow distribution and volume
- Handle new distributor inquiries and process new and recurring orders
- Assist the Regional Sales Manager in executing business plans, planning launches and promotions, and meeting sales goals
- Create and present monthly and annual distributor reviews
- Update the sales database with distributor orders
- Prepare monthly sales and marketing reports covering market research, competitors, and activities
- Maintain the calendar of market launches and festivals and share updates with leadership
- Adhere to the annual budget under direction from the Regional Sales Manager
- Monitor industry legislation and trends and communicate relevant information
- Research and participate in continuous education related to customer service, sales techniques, and craft beer
- Resolve customer and distributor issues while ensuring customer satisfaction
- Participate in distributor management meetings
- Provide weekly territory activity reports to the Regional Sales Manager
- Represent the Company at special events, beer dinners, and beer festivals
Requirements:
- Must be at least 21 years of age
- Strong interpersonal skills with a successful proven track record of developing strong relationships and meeting/exceeding sales goals
- Must have a solid knowledge of beer styles and the craft brewery industry
- Demonstrates approachability, composure, and strong customer service orientation
- Solutions oriented, self-motivated, and results driven
- Excellent analytical and problem-solving skills
- Basic computer skills with Excel, Word, and PowerPoint
- Excellent verbal and written communication and presentation skills to effectively communicate with staff, customers, and vendors
- Must be available to work occasional evenings, weekends, and holidays for special work-related events such as beer dinners, tap takeovers, etc.
- Must have the ability to travel up to 25% of the time
- Must have the ability to lift 55 lbs regularly and sit at a desk for long periods of time and occasionally stand for long periods of time if participating at events or trade shows
- Ability to take the initiative, work with minimal supervision, is flexible and thrives in a dynamic, fast-paced environment
- Strong organizational skills with the ability to multi-task and handle competing priorities
- Highly detail-oriented with the ability to complete assignments both accurately and efficiently
- Demonstrated ability to build rapport and good working relationships with customers, vendors and staff
- Team player with the ability to effectively interact and work cross-functionally with all departments to meet business goals and objectives
- A passion for craft beer and knowledge of brewing industry
- Be motivated, hard-working, safety-minded and innovative with a commitment to representing and enjoying the culture and success of AleSmith
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