VP, Digital Demand, Web Strategy
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Job Description
VP leading Energy Exemplar’s global digital demand, web strategy, SEO, paid media, and AI discovery. Driving measurable pipeline and revenue for energy modeling software.
Responsibilities:
- Own energyexemplar.com as a critical global demand generation channel, continuously improving traffic, engagement, conversion, and pipeline contribution
- Develop and execute Energy Exemplar’s global digital strategy across web, organic search, paid media, social media, and digital experiences
- Create a repeatable digital marketing playbook for integrating acquired companies into Energy Exemplar’s broader digital strategy
- Own and evolve the global SEO strategy across technical SEO, on-page optimisation, content, and authority building
- Build the Answer Engine Optimisation (AEO) strategy for discoverability across AI assistants, LLMs, and emerging search experiences
- Monitor changing digital discovery and buyer behaviour and adapt strategy as AI reshapes enterprise software research and evaluation
- Own global paid media strategy across paid search, paid social, programmatic, and content syndication, with pipeline and CAC targets
- Drive continuous testing and optimisation across paid channels to improve conversion, pipeline contribution, and efficiency
- Partner with Revenue Marketing on digital components of integrated global demand campaigns
- Develop and optimise digital nurture and marketing automation programs
- Own the digital analytics framework from first digital interaction through pipeline and revenue
- Own and optimise the digital marketing technology stack, including web analytics, tag management, SEO, paid media, and digital experience platforms
- Partner with Marketing Operations to integrate digital data with HubSpot, Salesforce, and marketing attribution models
- Evaluate and implement emerging AI-powered digital capabilities for targeting, personalisation, buyer experience, and conversion
- Lead and develop the Digital and Web team
Requirements:
- 8+ years of digital marketing experience within enterprise B2B SaaS, including at least 3 years in a senior leadership role
- Deep expertise across web strategy, SEO, and paid media, with measurable examples of driving pipeline and revenue outcomes
- Strong understanding of Answer Engine Optimisation (AEO), AI-driven search, and how LLMs are changing enterprise software discovery and buyer behaviour
- Proven experience turning a B2B website into a measurable demand generation and conversion channel
- Strong experience managing paid media investment against pipeline, CAC, and ROI targets
- Highly data-driven and analytical, with experience connecting digital performance to pipeline attribution and revenue
- Strong understanding of digital buyer journeys, conversion optimisation, testing, personalisation, and marketing automation
- Experience managing and optimising digital marketing technology and analytics platforms
- Proficiency in HubSpot, Google Analytics, Salesforce, and major paid media and SEO platforms
- Strong leadership and stakeholder management skills, with experience leading and developing high-performing digital teams
- Experience marketing to technical buyers within complex, vertical-specific enterprise markets would be a significant advantage
Benefits:
- Flexible work location: home, office, or on the move
- Work-life balance support
- Equal opportunity and inclusive work environment
- Recruitment accommodations for applicants with disabilities or other needs
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