Channel Marketing Manager – Partner Growth
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Job Description
Channel Marketing Manager owning partner onboarding, demand generation, events, and reporting for Bitwarden’s identity security business. Driving MSP, reseller, and VAR growth toward pipeline and revenue targets.
Responsibilities:
- Own the MSP channel marketing motion end-to-end, including partner onboarding content, lifecycle email programs, enablement webinars, and annual event calendar support
- Develop the annual Channel Marketing Plan covering event selection, budget, campaign strategy, and executive approval
- Serve as the primary marketing contact for Channel Sales across MSP, reseller, and VAR motions
- Run the biweekly Channel Marketing meeting and manage the event intake process
- Build and evolve templates, briefs, and self-serve assets enabling Sales execution
- Report on pipeline influenced, partner engagement, event ROI, and progress toward the $5M combined reseller/MSP revenue target
- Extend partner playbooks, onboarding sequences, enablement content, and partner toolkits
- Drive an always-on partner demand generation strategy tied to pipeline and ARR targets
- Manage channel marketing budgets across sponsorships, campaigns, and partner enablement programs
- Partner with Marketing Operations, Communications, and Product Marketing on partner-facing content, campaigns, and the partner portal
- Administer the Bitwarden partner portal and keep content current, accessible, and aligned with go-to-market priorities
Requirements:
- 7+ years of B2B channel, partner, or field marketing experience, ideally including MSPs, resellers, or VARs in a SaaS or technology company
- Proven ability to own a marketing program end-to-end: strategy, budget, execution, and reporting, without heavy hands-on direction
- Experience planning and executing in-person or virtual partner events, from sponsorship negotiation through post-event lead follow-up
- Experience building or running partner lifecycle email programs, including onboarding, engagement, and re-engagement
- Track record of turning a reactive, request-driven function into a proactive, planned one
- Strong cross-functional collaboration skills
- Comfort with ambiguity and prioritization
- Collaborative and adaptable mindset
- Openness and authenticity combined with excellent communication skills
- Excitement and enthusiasm for open source and better internet security
- Excellent problem-solving skills
- Must be located in the U.S.; preferred East Coast/Central location for EMEA support
Benefits:
- Sense of purpose helping bring a more secure internet experience to everyone
- Immersion in security and open source software technology markets
- Fully remote work with supportive team members across the world
- Personal and professional development support
- Participation in #growth-club for continued personal and professional development
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