Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager shaping go-to-market strategy for H&R Block’s Consumer Tax products. Driving launches, positioning, adoption, and customer growth across marketing channels.
Responsibilities:
- Lead go-to-market strategy and planning for Consumer Tax products, services, experiences, and key business initiatives
- Develop product positioning, value propositions, customer messaging frameworks, and market narratives
- Translate product roadmaps, customer needs, and business priorities into marketing strategies
- Create integrated launch plans aligning Marketing, Product, Operations, Retail, Franchise, and Customer Experience stakeholders
- Develop creative briefs guiding campaign development
- Partner with Creative, Channel Marketing, CRM, Paid Media, and Content teams to activate go-to-market strategies across customer touchpoints
- Conduct customer, market, and competitive analysis
- Define target audiences, customer segments, and market opportunities with Analytics and Audience Strategy teams
- Develop marketing plans supporting launches, feature releases, seasonal initiatives, and business priorities
- Monitor product performance, customer behavior, market trends, and competitive activity
- Measure launch effectiveness, adoption metrics, and marketing performance for continuous optimization
- Present recommendations, business cases, launch strategies, and performance results to senior leadership and cross-functional partners
- Support annual planning by identifying growth opportunities, customer needs, competitive threats, and product marketing priorities
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field
- 7+ years of experience in product marketing, marketing strategy, go-to-market planning, integrated marketing, or related disciplines
- Experience leading go-to-market initiatives and product launches within a consumer-focused organization
- Strong understanding of product positioning, value proposition development, customer segmentation, and messaging strategy
- Experience partnering with Product Management, Analytics, Customer Experience, Operations, and Marketing teams in a highly matrixed environment
- Ability to develop customer-centric marketing strategies driving awareness, adoption, engagement, and business growth
- Strong analytical skills using customer insights, market research, and performance data for decision-making
- Excellent communication, presentation, stakeholder management, and influencing skills
- Ability to lead complex cross-functional initiatives and manage multiple priorities simultaneously
- Experience developing creative briefs and guiding integrated marketing campaigns from concept through launch
- Preferred: Master of Business Administration
- Preferred: Experience in a large matrixed marketing organization
- Preferred: Experience with franchised, multi-unit retail, financial services and/or seasonal businesses
Benefits:
- Competitive pay
- Comprehensive benefits
- Medical and prescription drug coverage for associates and eligible dependents
- H&R Block Retirement Savings Plan (401(k) Plan)
- Employee Assistance Program
- (Virtual) fitness center programs
- Associate discount program
- Business Travel Accident Insurance
- Associate Tax Prep benefit
- Incentive compensation or short-term incentive plans may provide additional earnings for successful candidates
- Continuous learning
- Support for life both in and outside of work
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