Manager, Direct Response – Donor Experience
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Job Description
Manager, Donor Experience & Direct Response at Mercy For Animals overseeing fundraising programs. Building systems to enhance donor engagement and operationalizing an integrated strategy for revenue growth.
Responsibilities:
- Translate strategy and revenue goals into structured operational plans, segmentation frameworks, channel coordination plans, and performance targets.
- Support defined revenue, acquisition, retention, sustainer growth, and upgrade goals across direct response segments.
- Build and execute communication plans that increase monthly giving conversion, improve retention, and drive upgrades.
- Design scalable, automated donor journeys that support progression from first gift through mid-level transition.
- Monitor and report on KPIs including revenue, acquisition, retention, sustainer performance, upgrade rates, and lifetime value.
- Analyze donor trends and recommend adjustments that strengthen performance and donor progression.
Requirements:
- 5+ years of experience in nonprofit fundraising, annual fund, direct response, digital fundraising, or donor engagement roles.
- Demonstrated experience managing integrated, multi-channel fundraising or stewardship campaigns.
- Experience using CRM and marketing automation tools to build segmentation strategies, donor journeys, and scalable communication workflows.
- Strong project management skills, with the ability to coordinate complex initiatives across multiple internal and external stakeholders.
- Experience using data and performance metrics to evaluate results and inform strategic adjustments.
- Strong written communication and collaboration skills, with the ability to translate high-level strategy into structured, actionable plans.
- Commitment to Mercy For Animals’ mission and values.
- Commitment to continued personal and organizational growth in diversity, equity, inclusion, and justice principles.
Benefits:
- no- or low-cost health, vision, and dental insurance
- generous paid time off and sick leave
- 401(k) retirement plan, with a dollar-to-dollar employer match of up to 3.5% of your annual earnings
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