Trade Sales & Marketing Manager
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Job Description
Trade Sales & Marketing Manager growing Railbookers’ rail vacation sales across Australia’s travel trade. Building agent partnerships, training travel advisors, and executing joint marketing campaigns.
Responsibilities:
- Grow sales through the Australian travel trade by proactively calling, emailing and visiting travel agents, agency groups and consortia
- Deliver product training to travel agents in person and online, and represent Railbookers at trade shows, roadshows and industry events
- Develop and execute joint marketing plans with trade partners, aligned with the Director of Partnership Marketing and company revenue goals
- Lead regular business reviews with key partners, presenting performance data, revenue results, insights and growth opportunities
- Create and execute co-marketing campaigns and sales promotions with partners and agency groups
- Negotiate partner marketing commitments and promotional terms, and manage trade marketing budgets, tracking spend and return on investment
- Work with the Analytics team to monitor trade and partnership performance, including sales data, booking trends and campaign results, and report regularly to senior leadership
- Ensure special offers, deals and new products are communicated to agents and partners consistently and on time through trade newsletters and agent portals
- Share agent feedback, competitor activity and market trends with sales and marketing teams to shape Australian-market products and campaigns
- Create internal and agent-facing presentations and sales materials, keeping brand and messaging accurate and up to date
- Perform other duties as assigned
Requirements:
- 5+ years of experience in travel trade sales, business development, partnership marketing or key account management
- Experience in the Australian travel industry strongly preferred, with established relationships across agencies and consortia an advantage
- Proven track record of growing sales through travel agents and trade partners
- Confident making proactive sales calls and presenting to agents, in person and online
- Experience negotiating partner agreements and managing marketing budgets
- Ability to manage a territory and priorities multiple accounts and projects in a fast-paced, changing environment
- Excellent organisation and planning skills
- Strong business writing, presentation and communication skills
- Comfortable working with data and a CRM to track activity and measure performance
- Advanced skills in Microsoft Word, PowerPoint, Excel and Outlook
- Based in South East Queensland, with a current driver's license and willingness to travel regularly, including interstate and some evenings or weekends for events
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