Director of Sales
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Job Description
Director of Sales growing Crescent’s integrated contract packaging and fulfillment customer base. Driving enterprise sales, RFP opportunities, strategic partnerships, and profitable revenue growth.
Responsibilities:
- Grow Crescent’s customer base by adding new Key Customers and drive top-line revenue growth
- Own a named list of target accounts and identify prospective customers’ outsourcing needs
- Drive lead generation and strategic prospecting using Apollo and ZoomInfo
- Maintain strategic alignment with prospective Key Customers using the Growth Strategy and KCEP
- Prepare presentations, RFP submissions, and customer-requested analyses
- Sell Crescent’s integrated model covering materials sourcing, primary packaging, secondary packaging, and omnichannel fulfillment
- Build segmented target account lists and multi-touch outbound sequences
- Develop relationships in functional nutrition, better-for-you snacks, and beauty and personal care verticals
- Evaluate regulatory, quality, trade compliance, capability, capacity, and financial risks of opportunities
- Build alignment among new Key Customers, corporate support teams, and site/operating teams
- Collaborate on Turnkey Display Materials sales opportunities and align campaign content with account strategy
- Maintain a robust new-business pipeline in ClickUp and Apollo
- Develop customer response, sales, marketing, branding, and social media materials
- Use approved AI and sales enablement tools for research, proposals, and customer materials
- Drive customer engagement and customized engineered solutions
- Produce annual sales plans, evaluate customer financial performance, support budget planning, and identify cost-saving initiatives
- Partner with Estimating, Operations, and Finance on transparent pricing
- Travel regularly to customer locations, Crescent sites, and industry trade shows
Requirements:
- 5+ years of sales experience in the contract packaging, contract manufacturing, supply chain logistics, or consumer packaged goods industry, winning enterprise and mid-market customers
- Experience leading teams to develop formal RFP responses
- Demonstrated sales hunting track record and an established book of business in the consumer packaged goods world, including familiarity with retailers
- Working proficiency with sales intelligence and engagement platforms such as Apollo, ZoomInfo, and LinkedIn Sales Navigator, and with work management tools such as ClickUp
- Practical use of AI tools for research, prospect qualification, and content development
- Experience selling integrated contract packaging and fulfillment services, or selling into emerging and high growth brands (preferred)
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