Lead Generation Specialist – B2B Inside Sales
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Job Description
Lead Generation Specialist generating leads for Shermco's training services through various outreach channels. Collaborating with sales and marketing to drive business growth.
Responsibilities:
- Generate qualified leads for training opportunities through outbound campaigns (email, LinkedIn, cold calling, etc.)
- Follow the leads through the sales pipeline to the win for training course enrollment
- Discover qualified opportunities based on predefined criteria (budget, authority, need, timeline)
- Maintain and update CRM system (e.g., Salesforce) according to company guidelines
- Support research, script writing, and execution of year-long scheduled campaigns aimed at driving new leads for training services
- Track, analyze, and report on lead generation performance metrics weekly
- Execute weekly call and email outreach and maintain high lead quality to achieve KPIs
- Conduct A/B testing on messaging and outreach strategies to improve conversion rates
- Research and identify target accounts, industries, and key decision-makers
- Assist in building and refining ideal customer profiles (ICPs) and buyer personas
- Participate in cross-functional team meetings and sales meetings to foster team collaboration
- Serve as a primary and secondary point of contact for customers in collaboration with Training Operations Team.
- Continuously learn Shermco’s training service offering to craft value proposition messaging.
Requirements:
- Bachelor's degree in marketing, business, engineering, or related fields preferred
- 2+ years of relevant experience in inside sales, sales development, or lead generation.
- 2+ years of experience selling training courses or related is highly desired
- Comfortable contacting prospects via phone calls, emails or other channels, adhering to the planned outreach schedule
- Experience with CRM tools - e.g., Salesforce, HubSpot (Preferred)
- Familiarity with outbound prospecting tools - e.g., LinkedIn Sales Navigator, ZoomInfo, Industrial Info Resources, ConstructConnect (Preferred)
- Proven track record of meeting or exceeding sales targets
- Strong communication and interpersonal skills
- Ability to work independently and as part of a team
- Strong organizational skills and attention to detail
- Ability to handle rejection and maintain a positive attitude
- Intermediate knowledge of Microsoft applications, including Excel, Word, and PowerPoint.
Benefits:
- Must pass a pre-employment drug test and periodic, unannounced random drug tests.
- Must pass a pre-employment criminal background check.
- All offers are conditioned on acceptable results from a background check and drug and alcohol screening.
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