Marketing Manager, Faculty Events – NA HED Faculty
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Job Description
Faculty Events Marketing Manager supporting planning and execution of marketing events for Cengage. Focus on engaging faculty and driving awareness, demand, and experience design.
Responsibilities:
- Collaborate with marketing, sales, product teams, and executive leadership to develop and implement faculty event strategies, including theme development, content planning, speaker selection, product integration, and onsite event management.
- Lead the vision and experience design for events to deliver engaging, faculty audience-focused experiences aligned with organizational goals and brand standards.
- Approve event themes, content, and program formats to ensure consistency and quality across conferences and events.
- Measure event success through analysis of attendance, audience engagement, lead generation, revenue impact, and customer retention and satisfaction metrics.
- Analyze post-event performance data to identify successes, opportunities for improvement, and strategic insights, applying findings to optimize future event planning and execution.
- Implement assigned aspects of marketing events, including conferences, field events, sponsored events, and hosted experiences, in alignment with defined goals and strategies.
- Participate in developing event concepts, and developing the program and direction, including speakers, themes, topics.
- Coordinate and advise presenters and moderators in best practices and attendee profiles during event preparation and execution.
- Lead the brand experience at Cengage hosted and sponsored events, optimizing our presence and impact at each event.
- Support decisions around faculty event participation, including which events should be supported, who should attend, what activities occur at events, and how Cengage is represented.
- Coordinate event talent and event production activities, such as speakers, photographers and videographers.
- Lead onsite ownership of event, including staffing assignments and operational support.
- Directs event budget planning and allocation strategy, including spend prioritization, resource optimization, and budget reallocation decisions.
- Monitor faculty event budgets and return on investment, ensuring spend aligns with approved plans.
- Manage onsite event lead collection and flow and ensure follow-ups are tracked in SFDC.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience.
- Typically requires 5+ years of dynamically complex experience in event marketing, field marketing, or a related subject area.
- Working knowledge of event marketing and experiential marketing concepts, including event planning, coordination, and handling activities on location.
- Ability to lead multiple event workstreams and resolve problems or roadblocks as they arise.
- Ability to coach and prepare speakers (often external and in executive roles) for high impact content.
- Strong organizational skills and attention to detail, including the ability to handle urgent, time-sensitive projects, timelines, vendors, and budgets.
- Ability to collaborate effectively with internal teams and external partners to deliver event objectives.
- Strong written and verbal communication skills, including coordination with vendors and internal partners.
- Ability to apply judgment to assignments of moderate complexity within established guidelines and procedures.
Benefits:
- Participation in the company’s discretionary incentive bonus program
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